Rock31 Consumer Products Accelerator

Empowering founders to grow startups that make meaningful improvements on people’s lives.

The Accelerator in a Nutshell

The 2023 Rock31 consumer products accelerator helps founders grow their companies through access to a wealth of resources and expertise. Led by a community of industry leaders and experts, including successful founders, the program offers intensive education, mentorship from hand-selected teams, and connections to retailers and investors.

 
 

Highlights

• The entire program is provided free of charge for companies within Yellowstone County.
• Designed for founders that want to rapidly scale their companies.
• 10 weeks long.
• Starts on Monday, March 20th and ends Tuesday May 23rd.
• Class meets every Monday from 10am-12pm and Thursday from 12pm-2pm.
• Experienced entrepreneur guest speaker every Thursday.
• Curriculum designed by entrepreneurs for entrepreneurs.
• Printed book and digitally fillable e-book.
• Pitch Day on May 23rd in-front of a panel of judges and a large audience.
• Cash prizes for 1st, 2nd and 3rd place. In-kind contributions for all participants.

Curriculum Outline:

WEEK 1:
UNDERSTAND YOUR CUSTOMERS

WEEK 2:
BRANDING AND COMMUNICATION

WEEK 3 & 4:
GROWTH STRATEGY

WEEK 5:
SETTING GOALS AND MEASURE PROGRESS WITH KPIs

WEEK 6:
COMMERCE AND MANUFACTURING BEST PRACTICES

WEEK 7:
FINANCIAL PROJECTIONS

WEEK 8:
CREATING AND REFINING YOUR PITCH

WEEK 9:
AVOIDING COMPANY PITFALLS

WEEK 10:
PITCH WEEK