BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Rock31 - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://rock31.org
X-WR-CALDESC:Events for Rock31
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Denver
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20190310T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20191103T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20200308T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20201101T080000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0700
TZOFFSETTO:-0600
TZNAME:MDT
DTSTART:20210314T090000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0600
TZOFFSETTO:-0700
TZNAME:MST
DTSTART:20211107T080000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Denver:20201027T120000
DTEND;TZID=America/Denver:20201027T130000
DTSTAMP:20260603T222236
CREATED:20201006T145744Z
LAST-MODIFIED:20201006T145744Z
UID:49774-1603800000-1603803600@rock31.org
SUMMARY:The Art and Science of Storytelling: Insights from Behavioral Science
DESCRIPTION:Each of us is exposed to over 10\,000 messages per day from those wanting our attention. Most of us just tune these messages out. If you are someone who needs to deliver a message\, you need new strategies to break through this noise. Using important clues from digital footprints about what works (and what doesn’t)\, savvy storytellers can learn to refine their messages for maximum impact. We’ll take an analytical look at storytelling\, and explore how the latest research into behavioral science can help all of us tell better stories that move people to act. \n  \nThe host of this training is Keith Lauver\, is a serial entrepreneur with over 30 years of experience starting\, managing\, and selling companies in emerging markets. His list of success stories includes: \n\nCook Simple- an award-winning line of all-natural meal kits designed to make healthy home cooking simple and delicious.\nMontana Legend- a specialty food products company offering premium natural Angus beef.\nGearworks- a mobile workforce management software for customers such as FTD\, Pepsi\, and Roto-Rooter. The core application\, etrace\, runs on GPS-enabled cellphones and provides a real-time view into the location of workers and the status of their activities. and\nMicroAssist- A custom web application business delivering enterprise solutions for Polaris\, ThermoKing International\, Great Clips Inc.\, Grow Biz International\, Target\, and the Kuwait Stock Exchange.\n\n 
URL:https://rock31.org/event/the-art-and-science-of-storytelling-insights-from-behavioral-science/
LOCATION:Untitled
ATTACH;FMTTYPE=:
END:VEVENT
END:VCALENDAR