In the last 10+ years crowdfunding has gone from a much maligned niche fundraising sector, to a roughly $100 billion global behemoth. As funding has grown, entrepreneurs have been innovating ways to best maximize the power of crowdfunding. In the last year and a half, businesses in every corner of the economy have been disrupted, forced to pivot, increase their health and safety protocols, invest in tech upgrades, and then some. And as the economy moves back towards normalcy, there may be more upgrades in your future. If you need to take on a project outside of your budget, crowdfunding might be a way to bridge the gap. It can also build a deeper connection with you and your customers that may be a feeling a little more than six feet apart.

This program will cover the basics of crowdfunding. How it works and why should you do it (or not)? We’ll introduce the different kinds of crowdfunding and crowdfunding platforms, as well as give an overview of the market, look at identifying your “crowd”, and building a successful team. We’ll look at lump sum and recurring payment crowdfunding, however this program will not cover equity crowdfunding. This program is a general overview of the topic suitable for potential funders of all experiences.